Author: Dom Cooke
Source: Colossus
Date Read: December 2, 2025
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18 cards • Last updated: Dec 2025
Flashcards
1. Henry Ellenbogen’s Background
Who is Henry Ellenbogen, and what fund did he manage before founding Durable Capital Partners?
Henry Ellenbogen is a growth investor who ran T. Rowe Price's New Horizons Fund (2010–2018) before founding Durable Capital Partners in 2019.
Article lines:
- "Over the nine years he ran New Horizons, he turned $8 billion into $40 billion."
- "In 2019 he left T. Rowe Price to start his own firm, Durable Capital Partners."
2. Performance Concentration Insight
What was the core insight Ellenbogen drew from 50 years of New Horizons letters about performance concentration?
Nearly all returns came from about 20 stocks held for years; identifying and holding rare compounders drives outcomes.
Article lines:
- "Across 50 years and thousands of investments… only 20 stocks had mattered."
- "Every cent the fund had made came from 20 companies identified early and held long enough to turn modest positions into transformative outcomes."
3. Compounders in Public Markets
According to Ellenbogen's research, how many public companies typically compound at ≥20% annually over a decade?
Roughly 40 out of about 4,000 (~1%) in any 10-year period, with ~80% starting as small caps.
Article lines:
- "The data told him that in any 10-year period, about 40 stocks compound wealth at 20% a year. 40 out of 4,000."
- "One percent of public companies turn out to be great, and roughly 80% of those started as small companies."
4. Act 1 and Act 2 Framework
What are "Act 1" and "Act 2" in Ellenbogen's framework for company evolution?
Act 1: proven PMF, large TAM, sound unit economics.
Act 2: a transformative leap to a larger business via new product/market/model.
Article lines:
- "He started thinking of a company's journey in two acts."
- "Act 1 meant a company had demonstrated product-market fit… Act 2 was the leap: a significant new product, a major new market…"
5. Act 1 → Act 2 Transition Risk
Why is the Act 1 → Act 2 transition so risky yet crucial in Ellenbogen's view?
Future compounders often suffer severe drawdowns during transitions; discerning "transitioning" vs "failing" and adding with conviction drives outsized returns.
Article lines:
- "Second, these rare businesses were intensely volatile… in one of those years they fell 62%."
- "The trick was in distinguishing between a company failing and a company transitioning, then having the conviction to hold through the difference."
6. Netflix vs. Rackspace Transition
How did Ellenbogen apply his transition framework to Netflix vs. Rackspace?
Netflix's fixed-cost streaming transition ultimately succeeded; Rackspace's shift to public cloud failed against hyperscalers.
Article lines:
- "Netflix's Act 1 was DVD-by-mail. Act 2 was streaming. Between them came 800,000 canceled subscriptions and a stock that fell 75%."
- "Rackspace tried to become a public cloud provider… Amazon cut prices seven times in 2013. Rackspace couldn't keep up."
7. Portfolio Structure at New Horizons
What portfolio structure did Ellenbogen adopt at New Horizons to capture compounders?
Two sleeves: ~2/3 "durable growth" (Act 2) and ~1/3 "emerging growth" (Act 1), with wide initial exposure then concentration as evidence accumulates.
Article lines:
- "He split his fund between Act 1 and Act 2 companies."
- "Two-thirds of New Horizons would invest in… Act 2… The other third would target emerging growth companies still in Act 1."
8. Vintage Analysis
What is "vintage analysis" in Ellenbogen's process?
Tracking each year's new positions as a cohort, monitoring inflections, and resizing based on validated progress—akin to Kelly-informed dynamic bet sizing.
Article lines:
- "Then he systematized the process by tracking his portfolio through vintage analysis, the same way sports teams evaluate draft classes."
- "The 2011 vintage… He had added 75 companies that year… Then in 2013… the position doubled in size, and the vintage returned 209%."
9. Human Edge vs. Quantitative Investing
How did Ellenbogen view the "human edge" vs. quantitative/robotic investing?
Robots excel at speed and pattern execution; humans win by judging founders, building trust, and structuring lifeline capital in pivotal moments.
Article lines:
- "The robots owned pattern recognition, speed, emotionless execution at scale. But they couldn't understand entrepreneurs the way people could."
- "They couldn't build the trust that lets you call a CEO on a Saturday and tell him he might run out of cash, then structure a PIPE to save the company."
10. Structural Limitations at T. Rowe Price
What structural limitation at T. Rowe Price pushed Ellenbogen to found Durable Capital Partners?
Mutual fund constraints forced trimming winners like Netflix despite intact theses; he wanted a structure that wouldn't force selling great compounders.
Article lines:
- "His Netflix investment haunted him… Instead, fund regulations and position limits meant Ellenbogen had to keep trimming."
- "He owned a tenth of what he once had… not because the thesis changed, but because the structure demanded it."
11. Amazon’s True Playbook
What key lesson did Ellenbogen learn from Amazon's true playbook?
Amazon built disciplined core profits to fund innovation; it didn't ignore profitability but sequenced growth after cash flow credibility.
Article lines:
- "The US business consistently generated 5–7% EBIT margins. Only after establishing a predictable cash stream did Bezos invest in new initiatives like AWS…"
- "'That's interesting because that's not the Amazon story.'"
12. Crisis Investing Strategy
How did Ellenbogen use crises to create advantaged investments (e.g., 2011, 2020)?
He moved early with bespoke structures (PIPEs, converts) to strengthen strong businesses and earn favorable terms.
Article lines:
- "On November 22, Netflix raised $400 million through a private investment. Ellenbogen led it…"
- "In late March, Durable invested $110 million… $70 million in common stock and $40 million in convertible preferred stock with a 5.5% annual dividend."
13. Late-Stage Private Investing Approach
What was Ellenbogen's approach to late-stage private investing within a mutual fund?
Focus on later-stage private companies with measurable metrics, leveraging talent-spotting and security analysis (e.g., Twitter, Workday).
Article lines:
- "They were good at talent-spotting and security analysis, which meant they should be investing in later-stage private businesses that were generating numbers you could actually measure."
- "In 2011, [Workday]… $100 million in revenue, growing 80%, valued at $2 billion."
14. Operator Networks for Scaling
How did Ellenbogen harness operator networks to help companies scale?
He connected scaled public-company operators to private boards to install systems and credibility for Act 2 scaling.
Article lines:
- "Executives who had already built large public companies often made the best board members for small private companies trying to become large public companies."
- "Jeff Boyd… joined the board [of Clear]. Mylod joined the boards of Redfin and Dropbox."
15. Volatility Among Compounders
What did Ellenbogen discover about volatility among compounders over a decade?
Even 20% CAGR compounders often suffer a year with roughly −62% drawdown, typically during major transitions.
Article lines:
- "Second, these rare businesses were intensely volatile. Over the ten years they compounded at 20%, in one of those years they fell 62%."
- "Often this wasn't during a market crash… it was during a transition when the business tried to become something bigger."
16. 2022 Portfolio Re-underwriting
What prompted a full portfolio re-underwriting at Durable in 2022?
Rapid rate hikes ended the free-money era, exposing "impostor" compounders; the team re-underwrote for balanced growth and profitability.
Article lines:
- "The Federal Reserve raised interest rates… The average loss-making company in the Russell 2000 Growth index fell over 70%."
- "In a normal decade, about 40 stocks compound… In the free money era, 120 stocks had achieved it. There were imposters in his portfolio."
17. Duolingo and Affirm During Regime Shift
How did Ellenbogen influence Duolingo and Affirm during the 2022 regime shift?
He advised prioritizing profitability alongside innovation; both companies committed to and delivered improved profitability.
Article lines:
- "He told them the real story of Amazon."
- "'It probably made our company worth three times more because we increased profitability and the market rewarded it.' … 'We've just delivered on that promise,' Levchin told me."
18. Capital Markets Structural Changes
How did structural changes in capital markets shift value creation pre-IPO, and how did Ellenbogen respond?
Falling rates pushed institutions into private markets; startups stayed private longer, so he built a late-stage private investing program inside a mutual fund.
Article lines:
- "Capital that once flowed reliably into public equities and bonds began seeking private markets instead."
- "By the mid-2000s… The median age of a company going public… nearly 40% older… a significant part of a young company's growth was happening before the IPO."