Marketing

Source: Ahref Excalidraw branded search This article was originally posted on my LinkedIn timeline One month ago, there was a sudden spike in branded organic searches for Excalidraw, an online whiteboarding tool. What happened that day? Andrej Karpathy released his 3.5-hour Deep Learning video that’s now hit 1.7M views. The interesting part? He never explicitly endorsed Excalidraw. He simply used it expertly throughout his presentation. This created a more powerful impression than any other sponsored promotion ever could. ...

This article was originally posted on my LinkedIn timeline One common concern among founders is that their online acquisition channels are dying: Organic traffic? Down 35% YoY. Search ads? CPAs up 47%. Affiliate clicks? Nearly extinct. Think about it: when users get complete answers from ChatGPT or Perplexity, they never visit your site. Sources get listed, but rarely clicked. What websites will thrive in this new era? Sites with premium experiences AIs can’t replicate - Poki (gaming), Masterclass (courses) Platforms with unique data AIs must reference - Yahoo Finance, Indeed, or any unique marketplace. Community-driven destinations with real connections - Reddit, Discord Tools & utilities (not just information) - Canva, Codecademy etc We must build sites that deliver value beyond information alone - plain content won’t cut it anymore. ...

This article was originally posted on my LinkedIn timeline G2 and Capterra might not have the same leverage. There is a fundamental shift in how B2B buyers find software: Reddit’s traffic is up 2,500% in two years. Users don’t just search anymore. They add “reddit” to find real discussions. (Google’s -$60M Reddit data deal made this even stronger) Google Search for Best CRM for Small Business ...